A traditional shave re-engineered for the 21st century
✔ Irritation-free shave. Shaving is an art. Our single blade safety razor delivers a crisp, clean, sharp shave. Irritation-free, even on sensitive skin. It's like no shave you've had before.
✔ Smarter shave. Make your money go further. Using our traditional safety-razor blades could save you over £80 a year compared with regular razor cartridges and subscription services.¹
✔ Plastic-free. Take responsibility. Billions of plastic razor cartridges go to landfill each year. Our traditional steel blades don't contain single-use plastic and can be recycled.
✔ No subscription. No tie in. No contract. Our starter kit has everything you need to get started.
What our customers say
How much could you save?
Our traditional, single safety razor blades are much more cost effective than multi-blade razor cartridges. As a bonus, they're better for the environment too.
Over the course of a year, Primal Shave customers make significant savings compared with using plastic razor cartridges. Best of all, there's no compromise on quality; our Primal One DE razor delivers a brilliant crisp, clean shave.
These figures are based on changing your blade once a week, to ensure you're always using a razor sharp blade.
What's in the box?
The Primal One Razor and Blades
Shaving is an art. Our traditional razor with a single blade gives a crisp, clean, sharp shave.
Regular multi-blade razors can pull hairs and cause razor burn. Our single steel blade and moisturising shaving cream helps the traditional razor glide across your face and reduce irritation.
Our blades are significantly more economical than regular razor cartridges and they're plastic-free, helping reduce single-use plastic waste.
The Brush
Our traditional shaving brush is crafted with style and character. Generations of men have used a shaving brush to prepare their skin for the perfect shave.
The brush is made of real boar bristles, which excel at absorbing water. Boar bristles are firm enough to lift hair from the skin to prepare for the perfect shave. Over time, the natural hair ends split to provide a super soft feel with a firm bristle support. Like a mature whisky, this brush gets better with age.
You'll use the brush with our shaving cream to produce a silky-smooth lather on your face, helping you get your best shave.
The Cream
Our classic shaving cream with eucalyptus oil provides a rich, silky-smooth lather, making it perfect for producing a refreshing, clean, sharp shave.
Shaving cream helps to moisturise and nourish your skin, allowing our traditional razor to get to work and smoothly glide across your face. It’s the perfect partner for your shave, unlike many shaving gel cans which can dry out your skin.
¹ Our savings claims are based on purchasing a subscription to Dollar Shave Club for four razor cartridges per month at £8/month, totalling £96 a year. The cost of replacing the Primal Shave razor blade once a week is less than £8 per year.