A traditional shave re-designed for a modern man.
✔ Irritation-free shave. Shaving is an art. Our single blade safety razor delivers a crisp, clean, sharp shave. Irritation-free, even on sensitive skin. It's like no shave you've had before.
✔ Smarter shave. Make your money go further. Using our traditional safety-razor blades could save you over £80 a year compared with regular razor cartridges and subscription services.¹
✔ Plastic-free. A man takes responsibility for himself. Billions of plastic razor cartridges go to landfill each year. Our traditional steel blades don't contain single-use plastic and can be recycled.
✔ No subscription. No tie in. No contract. Our starter kit has everything you need to get started.
What our customers say
...so easy to use and so good to use. Best shave I have ever had you will not be disappointed.
Smooth, easy and very comfortable shave. Really glad I decided to ditch the multi-blade razors I used to use - no plastic being tipped into the environment either.
First time I have had a safety razor. Gives a nice, close shave... Would definitely recommend it.
What's in the box?
How much could I save?
Our traditional, single safety razor blades are much more cost effective than multi-blade razor cartridges.
Over the course of a year, Primal Shave customers make significant savings compared with using plastic razor cartridges. Best of all, there's no compromise on quality; our Primal One DE razor delivers a brilliant crisp, clean shave.
These figures are based on changing your blade once a week, to ensure you're always using a razor sharp blade.
A traditional shave for a modern man
Your grandfather knew how to shave. Your grandfather knew how to handle his steel.
You’re every inch the man he was, and then some. But sometimes the old ways are best.
¹ Our savings claims are based on purchasing a subscription to Dollar Shave Club for four razor cartridges per month at £8/month, totalling £96 a year. The cost of replacing the Primal Shave razor blade once a week is less than £8 per year.