A traditional shave re-engineered for the 21st century
✔ Irritation-free shave. Shaving is an art. Our single blade safety razor delivers a crisp, clean, sharp shave. Irritation-free, even on sensitive skin. It's like no shave you've had before.
✔ Smarter shave. Make your money go further. Using our traditional safety-razor blades could save you over £80 a year compared with regular razor cartridges and subscription services.¹
✔ Plastic-free. Take responsibility. Billions of plastic razor cartridges go to landfill each year. Our traditional steel blades don't contain single-use plastic and can be recycled.
✔ No subscription. No tie in. No contract. Our starter kit has everything you need to get started.
What our customers say
...so easy to use and so good to use. Best shave I have ever had you will not be disappointed.
Smooth, easy and very comfortable shave. Really glad I decided to ditch the multi-blade razors I used to use - no plastic being tipped into the environment either.
First time I have had a safety razor. Gives a nice, close shave... Would definitely recommend it.
How much could you save?
Our traditional, single safety razor blades are much more cost effective than multi-blade razor cartridges. As a bonus, they're better for the environment too.
Over the course of a year, Primal Shave customers make significant savings compared with using plastic razor cartridges. Best of all, there's no compromise on quality; our Primal One DE razor delivers a brilliant crisp, clean shave.
These figures are based on changing your blade once a week, to ensure you're always using a razor sharp blade.
What's in the box?
¹ Our savings claims are based on purchasing a subscription to Dollar Shave Club for four razor cartridges per month at £8/month, totalling £96 a year. The cost of replacing the Primal Shave razor blade once a week is less than £8 per year.