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For most men, the art of the traditional shave is a lost one. We’re here to help you rediscover it.

On Shaving

First, prepare your face and lather up. You can find more information on how to do this here.

Don’t apply pressure with the razor. You're more likely to cause razor burn. Let the weight of the razor do the work.

Hold the razor at a slight angle and allow the weight to do all the work. Shave with the grain of your hair on your first pass. Use short strides to avoid hair build-up and rinse hairs from the blade regularly.

If you want a really close shave, re-apply the lather and shave across the grain with a second pass. A second pass is not recommended if your skin is particularly sensitive to razor burn.

Never shave directly against the grain. You can find our full instructions on how to use a traditional razor here.

Razor blades are sharp. Handle them with care and avoid touching the long, sharp edges. Hold them by the shorter ends of the blade.

Our traditional razor is a three-piece: the handle and the head, which is made of two parts. In the head you’ll find the bottom or base plate, and the top or safety bar plate.

Hold the handle in one hand and screw off the head with the other. Place the razor blade on the peg in the bottom part. Carefully line the top and bottom head together, then screw back onto the handle to secure the razor blade.





Yes! The single blade in the Primal Shave Safety Razor helps prevent irritation. Multi-blade razors attempt to cut your hair below skin level (known as blade hysteresis) and this can cause irritation. A single blade and shaving cream lather makes a big difference. View our blog post 'How to prevent razor burn and bumps' for more information.

The safety razor was invented in the late 19th century as a safer, more easily maintainable alternative to the straight or open razor. With its excellent quality of shave, ease of use, and durability under any condition, its popularity grew into the 20th century and it was firmly established as the razor of choice during the First World War.

The model of safety razor Primal Shave favours were in vogue for most of the 20th century, but in the 1970s the first razors that enclosed the blade in plastic appeared. These were shortly followed by the disposable razor, a unit that could simply be thrown away when it dulled. With marketers increasingly looking for ways to innovate, in the late 1990s the first multi-blade razors were released, producing cartridge razors as we know them today.

We believe that something has been lost. A razor should be a faithful, lifelong companion that reflects values of responsibility and tradition. That’s why we want to bring the golden era of shaving into the new millennium.

For more on the history of the safety razor, Gordon McKibben’s book Cutting Edge (1998) and Victoria Sherrow’s Encyclopedia of Hair: A Cultural History (2006) are both excellent reads.

On the service

Using our traditional razor blades could save you over £80 a year compared with regular razor cartridges and subscription services. Our savings claims are based on purchasing a subscription to Dollar Shave Club for four razor cartridges per month at £8/month, totalling £96 a year. The cost of replacing the Primal Shave razor blade once a week is around £7 per year.

Our razor blades are made of steel, and can be recycled anywhere you would normally recycle metal.

Many men use a “blade bank”, a place where their dull blades collect until they have enough to recycle. Old mint tins, tin cans, or even tucking them into the back of your razor box all work for this purpose.

Established in 2018, Primal Shave is dedicated to the revival of the traditional safety razor, and introducing a generation to a lost art.

We believe a traditional shave is the best shave: better for you, your skin, your wallet, and the environment.

We're so confident you'll love the Primal One Safety Razor that we offer our customers a 30-day money back guarantee. If you're not 100% satisfied, you can return the Primal One or Starter Kit for a full refund, no questions asked. Simply contact us within 30 days of your purchase. For all other products, if you've changed your mind, please return the item in its original condition within 30 days. We'd expect original condition to mean you have kept the packaging and that the item(s) are unused. Please contact us to arrange a return.

We’re committed to giving you the best experience possible and would love to hear from you. For questions, queries and enquiries, please contact us.