✔ An irritation-free shave. Even on sensitive skin. Like no shave you've had before.
✔ Cost effective. Replacement razor blades just 14p each.
✔ No subscription. No contract. No tie in.
✔ Environmentally friendly. Our razor and blades are zero-waste and plastic-free.
Discover why generations have relied on the simple elegance of a traditional shave. Join a century of soldiers, artists, entrepreneurs, explorers – people of conviction, talent and passion – and bring a quiet art into a new millennium.
Irritation-free shave. Regular multi-blade razors can pull hairs and cause razor burn. Our single steel safety razor blades cost just 14p each (purchased separately) and help reduce irritation.
Better value. Make your money go further. Our traditional safety-razor blades could save you over £80 a year compared with plastic razor cartridges and subscription services.
Environmentally friendly. Our razor and blades are zero-waste & plastic-free. Take responsibility. Billions of plastic razor cartridges go to landfill each year. Our traditional steel blades don't contain single-use plastic and can be recycled.
No subscription. No tie in. No contract.
Want to experience a full traditional shave? The Primal Shave Starter Kit contains the Primal One DE Safety Razor, shaving cream, shaving brush and five razor blades. Everything you need to begin.
30-Day Money Back Guarantee
We're so confident you'll love the Primal One Safety Razor that we offer our customers a 30-day money back guarantee. If you're not 100% satisfied, you can return the Primal One for a full refund, no questions asked.
Excellent product very compatible with wilkinson sword edge blades well satisfied.
I ordered a razor and some blades, but my package arrived opened. The customer service team were absolutely brilliant and shipped me out another razor quickly. The razor itself is brilliant too- not only is it cheaper and much better for the environment than normal razors, I found it gave a super smooth shave, even in sensitive areas, and I didnt suffer any cuts or razor burn afterwards. Furthermore, the 100 blades I ordered will probably last me years!! Cannot recommend this razor enough.
Nice shape. Could do with a bit longer handle
Exactly how it should be . It’s a razor and you don’t need all that plastic nonsense.
So far I'm really happy with the product. Good quality, nice weight to it and much better than my old Wilkinson sword Double edge razor